
Abstract
This mixed-methods study in North Macedonia explored barriers to patronage service uptake among parents and pregnant women, aiming to enhance demand and support playful learning for optimal early childhood development. Utilizing face-to-face interviews with a multistage stratified sample of 1,100 respondents (pregnant women and parents of children aged 0–5) across urban (61%) and rural (39%) areas, and six focus groups, the research examined needs, expectations, and experiences related to patronage services. The sample, stratified by region, ethnicity, and settlement type, comprised 92% female and 8% male respondents, with 55% aged 25–34 and 13% aged 18–24. Findings reveal high awareness of patronage nurses’ roles (90%), but lower knowledge among younger respondents (30%), Roma (30%), rural residents (58%), and socially disadvantaged groups (70%), particularly regarding access points and services without health insurance. Respondents primarily consult gynecologists (70%) and family (54.4%) for newborn care, with minimal reliance on social media (<3%). Qualitative data highlight trust in pediatricians (91%) and family, especially among ethnic Albanians and Roma, but note patronage nurses rarely address parental mental health, positive parenting, or playful learning (10% coverage). Systemic barriers, including low awareness, misconceptions about service coordination, and inadequate coverage during pregnancy, disproportionately affect vulnerable groups, limiting demand. These barriers hinder guidance on playful learning, critical for cognitive and socio-emotional development. Recommendations include multilingual campaigns, centralized access platforms, clarified coordination protocols, targeted outreach for vulnerable populations, and integrating playful learning education into nurse training to address time-constrained parents’ needs. Enhancing patronage services can boost uptake, reduce developmental risks, and align with Sustainable Development Goal 3, fostering equitable child development outcomes.
Key words: Patronage nurse, home visiting services, maternal and child health, playful learning, health equity, primary health care
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