ETHNIC-RELATED DIFFERENCES IN CITIZENS’ ATTITUDES TOWARD IMPORTANCE OF SPORTS DIPLOMACY

Ivan Anastasovski, Lenče A. Veličkovska, Seryozha Gontarev, Lazar Nanev

This paper explores the influence of the attitude and opinion of citizens of the Republic of Macedonia, by their ethnicity, on the importance of sports diplomacy as a new phenomenon and necessity for developing societies. New trends and capitalization of the sport have led to the need to impose this topic, including the popularity enjoyed by sports athletes and sport (individual or collective) and its social function and social role. With the development and promotion of professional sport in the international sports cooperation, the fight for prestige and reputation of the country in international relations through sport and major sporting achievements, and the need for organized conduct of policy and operational activities in the field in terms of global social movements, opens new questions about sport diplomatic activities in the field of sports, especially the problem of qualified and quality sports professionals and staff to carry out this prestigious job. For this purpose we surveyed 150 respondents in the Republic of Macedonia by random choice, by their ethnicity, in order to see whether there is an influence on their attitudes and opinions of what it means and whether there is a need to of institutionalization and organization of sports diplomacy in our political system.

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