Milan Nešić, Velibor Srdić, Jelena Kovačević, Franja Fratrić

Not much has been discussed about significance of the flow in sports management, the theoretical concept elaborated in mid seventies, which is now widely accepted in many areas of science, the sports management literature and sports in general. Its presence and importance in athletes development, has not been implemented enough in sports management practice, mostly in terms of sports psychology observations and in the studies of various aspects of the training process. Although the science of sports insists a lot on the concepts and phenomena related to the psychological preparation of athletes, so far the flow has been unjustly neglected. Various psychological aspects of theories that explain how to achieve success and happiness, are indicating that individuals (artists, athletes, executive managers, business people, etc..) while in rush of inspiration and energy flow, are actually generating the most of their abilities. At the same time, the state of flow provides above-average impact on the immediate environment, which is clearly consciously or unconsciously recognized by the sports audience. The development and construction of psychological factors that positively influence and support the athlets to focus to sport-defined goals can strengthen their self-confidence that is necessary in sports competition as a place of verification and evaluation of sports achievement.This paper essentianlly discusses the basic theoretical explication of the concept of flow and its applicability in sport management as an important element in the study of psychological phenomena that determine the final outcome of the process of transformation in sport.


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