MEDIA IN MACEDONIA AND THEIR IMPACT ON CONSUMER ATTITUDES FOR CERTAIN BRANDS IN THE MARKET

Snezana Ristevska - Jovanovska

In Macedonia there are many different types of media that companies can use to get their message to the audience. Television, as a traditional medium, has the greatest impact on consumer attitudes about a particular brand by raising their awareness of its existence in the market. But the social networks also have a great contemporary significance on younger consumers. Macedonia is a country with the largest number of television stations per capita. But if your goal is to build a positive attitude between potential consumers aged 20-40 years (especially between the female population), according to this paper, then it is the best to use the following media: (1) Internet (2) television (3) outdoor advertising (4) print media and at the end (5) radio.

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